How to Write a Cover Letter

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 A cover letter is your first—and perhaps only—chance to impress a potential client or employer. Don’t let that intimidate you, though. A cover letter is, in fact, your opportunity to shine. It gives an employer a brief glimpse of the potential success you bring with you. Your experience, your personality and your enthusiasm all play a part in helping you land the job. Don’t leave them behind when building your cover letter.

How do I write a Cover Letter? In general, be honest, genuine and professional. But the details can get a bit more complicated. Follow these simple guidelines to create a compelling cover letter that will be hard for an employer to resist!

• Start with a warm and professional greeting. This person is considering hiring you – so your opening should encourage them to think of you as someone they’d like to work with. “Dear Mr. Smith,” “Dear John Smith,” or “Mr. Smith,” are all appropriate. “Hey Bob,” “What’s up, Jim?” or anything extremely casual should be changed to err on the side of formality. Don’t know the name of the person doing the hiring? “Dear Hiring Manager,” is a great way to set a professional tone from the get-go.

• Get to the point. Your cover letter is not the time to write a novel about yourself. Let the employer know why you’re contacting them, what skills you have that make you the right person for this position, and where they can find more information about your work experience: “I’m interested in the position of Lead Blogger you recently posted. I have been a professional writer for nine years, and am very familiar with WordPress and Typepad. During my 3 years as editor-in-chief of BeingInterested, I managed a team of writers that produced 5 blogs posts a week. You can see some of my own writing in my portfolio (www.odesk.com/users/~~…)

• Hit the highlights. Most job postings will give you very clear hints about the type of skills the desired candidate will have. If you have these skills, you should mention them – repeating the employer’s needs for the role and how you fill those criteria will make it clear that you are the right person for the job: “You had mentioned that you were looking for someone with a background in creative writing and journalism. I studied both in college, where I majored in English. I began my career as an assistant editor at the local paper, where I learned to take a hands-on approach to investigative journalism.”

• Follow directions. Many potential employers will ask candidates to fulfill a specific request in their cover letter. This is designed to help them quickly weed through applications, and cull out those who are taking the “copy & paste” approach to submitting resumes. If you’re asked to answer specific questions or include a keyword in your reply, make sure you do it! As an added bonus, calling out that they have requested this information is a great way to let them know you are about to make their hiring decision even easier:  “Per your request, here are the links to three articles I’ve written about local events, gardening or technology….”

• Close the sale. Make sure you let them know your availability for the position and invite them to contact you to discuss further. It’s a polite way to “ask for the job” and reinforce your enthusiasm for working with this employer:  “Moving forward, I can dedicate 15 hours/week to your company, and my daily hours are negotiable. I’m very excited to assist you in making your blog successful – please feel free to contact me directly to discuss this position further.”

• Reread, edit and consider. Before you click “send”, take another look at the job description. Did you address all of their criteria in your cover letter? If you were the person hiring for this position, would your cover letter fit the bill? Does your profile and your portfolio support your application for this job? (If not, don’t apply! Save your energy for a position that better suits your skills and abilities.) If you’re unsure, ask a friend to review the job posting and your cover letter, and listen carefully to their perspective – they might find a hidden gem that makes the difference in you landing the job!

Cover letters are the first view an employer or client gets of you, so make sure you’re putting your best foot forward. For more tips on crafting a successful cover letter, check out our previous post on Writing a Killer Cover Letter, a brief list of ways to ensure your cover letter is truly “killer”.

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Off Page SEO

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What is Off-page optimization ?

 

SEO BIDDALOY BD

Basically , Off-page Optimization follows the way of the On-page Optimization. A website gets much priority from a search engine when the site gets more visitors . So , the terms which we do for increasing site visitors , fall in this category of Off-Page Optimization.

Off-page Optimization will help to bring more traffics or visitors and also help you to rank your page upper in a Search Engine. As a result the importance of Off-page optimization is

relatively high. When you just made a new website then the On-page Optimization should get much priority, but when the site is getting older then the off-page optimization can play a significant role. There is no value of an older website without off-page optimization Lets see what you need to know to do Off-page Optimization ,

**   Back Linking

**   Article Writing

**   Blog Commenting

**   Forum Posting

**   Article Submission

**   Directory Submission

**   Article Submission

**   RSS Submission

**   Review Site Submission

**  Search Engine Submission

**  Ping Submission

**  CSS Submission

**  Yahoo Answer back link

**  Social Book Marking

**  Classified Submission

If you apply these things then hope you will get more traffic and visitors for your website.

Source: http://updateseolink.blogspot.com/2014/05/what-is-most-important-for-off-page-seo.html

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White Hat SEO

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What is White Hat SEO and How to do it ?

Today i'll talk to you concerning some necessary words that square measure used on Search Engine Optimization world. once knowing this, you may have enough plan concerning White Hat Seo . I provides it below beautifully.

White hat SEO: If you will SEO without breaking the rules or policies of Search Engine, then this type of optimization called white hat SEO. Among this pointers or policies the foremost necessary policy is build your web site that is useful for human not for Search Engine. Other policies are back link, link quality, keyword analysis, link building etc. White hat SEO is understood as moral SEO. White hat SEO can be called as a life of Search Engine Optimization.

Back link: If your website link having in another site, is back link for your website. This link will be the link of your website homepage or another page. Back link additionally called incoming link . This within white hat SEO.

Outbound link: Outbound link is opposite of back link meaning having different websites link in your site. outbound link additionally called outgoing link. This additionally within white hat seo.

Keyword: Keyword may be a index word, subject word, Topic title, describing gathering info. A word that is that the main capture of a document. essentially the initial that means is brief term through a mixture of lots of huge things. It becomes tougher on behalf of me to represent this before of you while not telling solely by writing.

Internal Link: it is the link of alternative page in another page of your own web site. this can be important. Like, if your web site encompasses a series of tutorials then add anchor text at previous page to travel next page. it'll work as back link for your web site. it'll increase the page ranking. In Wikipedia web site you may see in each line they add several links.

Keyword Density: a selected keyword what quantity uses during a page is thought as keyword density.

Link Popularity: This for to figure out the quality of a web site, it depends on quality incoming link (back link). counting on this link popularity Search Engine have created their rule that wherever it ought to be showed in search engine results page.

Now i hope you get enough knowledge about White hat SEO and always try to do white hat seo for your website or blog. On our next post i will try to discuss about Black Hat SEO.

Source:  http://updateseolink.blogspot.com/2014/09/white-hat-seo.html

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What is Black Hat SEO and How to Avoid it ?

Our last post was about White Hat SEO i hope you gather enough knowledge about white hat seo. Today i'll talk over with you concerning some necessary words that are used on Search Engine Optimization  world. when knowing this, you'll have enough plan concerning Black Hat SEO. From our previews post we  learned about White hat Seo. Today we learn about black hat seo and how to avoid it,

Black hat SEO

It's opposition of white hat that’s mean it doesn’t optimize the foundations given by Search Engine. Black hat SEO contains keyword stuffing, cloaking ,link farm, hidden text etc. it's known as unethical SEO.

Cloaking

this can be such reasonably techniques which will show in Search Engine one reasonably contents except for user this content are going to be another one. during this system once a page request send to server then information processing address or user agent simply perceive, is it boot, crawler, spider, scooter or human. once it perceive that it's spider then it send constant page, however once it perceive that it's human then it send another page. this can be black hat SEO.

Link Farm

Opening lots of  site and provides each site link in each alternative site is understood as link farm. It increase the each sites back link. Your website are known as spamdexing, if you got caught. Spamdexing is your website are marked by Search Engine that you simply have break the rules provided by them. If Search Engine marked your website as spamdexing then it means that your SEO gone into a trash. Your website is marked as spamdexing for several reason like link farming, keyword stuffing, threshold pages, cloaking straight cut if you done black hat SEO.

Keyword Stuffing

It’s a part of black hat SEO. It’s a system that overloading the page with most typical keyword. generally hidden entry tutor used for enter this sort of keyword, this keyword keep hidden for user however visible for Search Engine. generally create each text and background color same thus it stay hidden for user. Keyword stuffing sometime known as as keyword loading. this is often black hat SEO.

Gateway or Doorway Page

it’s like creating a page with very little information only with some lines, those lines only contains keyword for this reason search ranking will increase however there haven’t any information for user. This page has links to alternative pages or redirects to a different page. It additionally called entry page, portal page, jump page, bridge page etc.

I try to give you enough knowledge about Black hat SEO hope you understand what is black hat seo and always try to avoid above steps for safe your website or blog from search engine penalty always try to do white hat seo for your blog or website.

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SEO Tools Review

Why Use SEO Tools?

SEO toolkits can help you manage your search engine optimization efforts for your website or blog. These toolkits are generally offered online, and the best companies offer a range of SEO management tools together under one roof. Having help with your SEO efforts can save your company from being penalized by search engines like Google for using black hat practices. Plus, these tools can save countless hours for you and your employees.


No SEO tool can, or should, promise its use will take your website to the top of the search engine page rankings. However, the best SEO tools can help you increase your website's value, which in turn helps increase your ranking in search engines. The tools that we liked best are Moz, Raven Tools and Web CEO Online. For more information about increasing your website's visibility check out our articles on SEO tools.

When you are in the market for the best SEO keyword tools, it can be difficult to find a suite of tools that offers everything you need to manage an SEO campaign. We have found the highest quality toolkits to help you on your journey to an optimized web presence. Here are the most important features you should look for in a set of SEO tools.

Keyword Research
Knowing the words your audience uses to search online is an extremely important aspect of SEO. SEO tools that help you research and find the most frequently used keywords in your industry can help you use terms with the highest search volume, so that you don't waste time optimizing your content for phrases that do not generate traffic. The best SEO tools provide keyword generators and keyword ranking tools to help pinpoint your niche market. All SEO tools should provide some type of keyword tracking feature to help you monitor your keywords..

Link Building
Links from other websites are crucial for search engine optimization because they help search engines see your site as relevant and reliable. The best SEO tools help you find sites that can provide trusted, high-quality links that will drive traffic and lend authority to your website. They also provide tips how to best optimize your links. Look for SEO tools that provide link analysis and link tracking.

Competitive Analysis


The best SEO tools will help you investigate your competition in great depth, comparing your inbound links, keyword targets, traffic and search engine rankings with other sites in your market. By giving you insights into your successful competitors' methods, these SEO tools help you model your campaign after other sites that are already successful in the areas you are targeting to improve. Not all toolkits offer these kinds of analysis.

Reporting & Tracking
The top SEO tools will allow you to create custom reports and include your logos on them, but all of the tools reviewed in the lineup have some basic form of reporting. Look for SEO tools that offer reports on keyword effectiveness, link performance and your site's visitor to customer conversion rate.

Because accurate, thorough reports are essential for making business decisions, look for reports that can help you optimize your site's existing content by highlighting areas in your site that need improvement and finding potential missteps that will result in a Google penalty.

Help & Support
SEO is a complex topic, so helpful customer service representatives and thorough documentation are necessities. Look for campaign management suites with active communities, blogs, FAQs and readily available support through the phone and social media.

The best SEO tools will help your site become more visible to internet spiders that crawl the web searching for the relevant search terms you use on your website. It's important to find a toolkit that will allow you to optimize your keywords, manage your SEO efforts and bring relevant hits to your website.

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5 Ways Social Bookmarking Will Make Your Job Easier

What Is Social Bookmarking?
Social bookmarking allows you to find and collect the very best third-party content and save it for future use (such as sharing it on social media).
Rather than bookmarking website URLs to your personal computer, you can save and access your links from any computer simply by visiting the social bookmarking website.
Each social bookmarking site is its own social network—users can vote on, comment on and share content.
Some of the most popular social bookmarking sites include:

• Pinterest
• Scoop.it
• Digg
• Reddit 
• Delicious
• StumbleUpon

By leveraging one or all of these social bookmarking sites, your job of curating content will become much easier.

5 Ways Social Bookmarking Will Make Your Job Easier

1) Collect only the best, most popular content.
Social bookmarking sites filter content based on several factors, primarily:

• Overall popularity (how many times people have bookmarked it) 
• Your favorite topics (if the platform you’re using allows you to select topics you’re interested in)

The social bookmarking site Reddit ranks content based on user votes:

2) Perform research more efficiently.
Don’t limit this powerful tool to simply helping you find content that your audience will find valuable. Find content that will be valuable to you, too! Use social bookmarking to search for the very best articles on a particular topic you wish to research, such as marketing for nonprofits, hiring tips or fundraising best practices.

3) Keep your content organized.
Most social bookmarking sites give you a way to group similar content together. Pinterest allows you to categorize your “pins” on different “boards.” Delicious calls these categories “stacks” and Scoop.it calls them “topics.”
When it comes time to pull content for a social media post, you can go straight to the right category (or board, or stack, or topic) instead of digging through your entire collection of bookmarks.
My team created a topic on Scoop.it called Social Media Marketing For Nonprofits and used it to bookmark the posts from my Summer of Social Media blog series.

4) Say goodbye to manual search.
On some social bookmarking sites, you can choose certain keywords/tags to follow, and your profile will automatically populate with relevant content. This minimizes the act of searching, and delivers the best and latest content directly to you.
When you create a “topic” on Scoop.it (as mentioned in #3), you can provide keywords and Scoop.it will suggest relevant content that you might want to add to your topic.

5) Help your own content go viral.
By bookmarking your own content and allowing it to circulate through a social bookmarking network, you can greatly increase the number of viewers it receives. Be sure to assign relevant tags (sometimes called keywords or hashtags, depending on the platform) to make your content easy for other users to find.
This is what it looks like when you add a link (a “New Scoop”) to your Scoop.it account:

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8 Steps to Search Engine Optimization

STEP 1: Write quality content.

Good content brings return visitors who may eventually link to your site. The search engines like to see keyword rich content. They also want to see content that is constantly being updated. New content gives visitors a reason to come back. Search Engine Spiders will also visit your site more often once they notice that you update regularly.

Also keep in mind that your website visitors may not land on your site at your home page. You should make it easy for them to get oriented and find their way around. A confused visitor will often give up and leave your website quickly.

Search engines are now paying attention to the bounce rates and click-through rates of web pages along with the amount of time visitors spend on a website.

Bounce Rate measures the percentage of people who come to your website and leave "instantly." (This includes the confused visitor). A high bounce rate is not good for your website.

Click-Through Rate measures the number of pages a site user clicks through before leaving the domain, or returning to a search engine results page. A domain that has a high number of clicks-through to other internal pages is believed by Google to be more relevant and therefore worthy of high positions. A high click-through rate is good for your website.

STEP 2: Make your website easy to navigate.

The best way of ensuring that a site's contents are accessible by search engine spiders is to have static HTML links to to every page. A web page should also not be more than 3 clicks away from the home page. The more clicks it takes to reach a page from a website's home page, the less likely that page will be indexed by search engines.

A site map can be of tremendous help for website navigation. A site map is a separate HTML page that acts as a directory of the pages on your website. Each page listed in the site map is hyperlinked. A site map is not only good for getting search engine spiders to follow your page links and easily crawl your entire site, it's a useful tool for your visitors because it helps them find the content they're looking for.

STEP 3: Design web pages that are small in file size.

If your page size is too large, a search engine spider that wants to index your site, might skip you if it "times out" while loading your page. The size of a web page consists of the html file, all graphics being loaded, and all scripts being imported. Google is especially concerned about site speed as an important ranking factor.

Google believes that websites with fast load times increase user satisfaction and improve the overall quality of the web. Page load time is the total time from the moment the user clicks on a link to your page until the time the entire page is loaded and displayed in a browser. The shorter the page load time, the better.

STEP 4: Use effective title tags.

The title of a web page can be seen in a web browser's title bar. It describes the contents of your web page in one sentence. Creating keyword rich descriptive page titles will pay off in all of the search engine rankings. Make certain each web page has a unique title tag.

STEP 5: Use real headings.

Use the H1 - H6 elements for headings. Search engines give preference to these tags. Be sure to use only one H1 tag per web page.

STEP 6: Use effective text links.

Text links are very important to search engines, since anchor text often labels the content of a link's target page. In fact, many search engine optimizers consider anchor text to be the single most important factor in modern search algorithms. Broken links, on the other hand, give search engine spiders the impression that your site is not regularly maintained and updated.

STEP 7: Always add ALT tags to your images.

Search engines cannot spider images. So they also can't index any text in an image. Using image ALT tags, which are basically image descriptions, will help the search engines understand the image. ALT tags also make your site more accessible to visually impaired people using text readers.

STEP 8: Use META DESCRIPTION tags.

META tags are html tags placed inside the <head> section of an html page. They are invisible to the reader of the web page, but they help search engines understand them.

META DESCRIPTION TAG
The META description tag should contain multiple keywords organized in a logical sentence. The DESCRIPTION tag is the spot where you should put a promotional phrase that catches the reader's attention. Most search engines will only use the first 150 characters or so in their results.

• Avoid using the same META tags for all of your web pages. Each meta description tag should be unique.
• Make sure those META tags appear as keywords on the web page too.

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For Whom Is SEO Suitable?

Search engine optimization is often seen as a good way to avoid spending money on advertising by attaining high rankings in the organic search engine results. Not only is this not the true purpose of search engine optimization, it can, in fact, be a dangerous way to conduct business.

Search engine optimization should never be the sole means of marketing any business, because search engine algorithms are in constant flux, and any one of (on average) daily changes can impact a website's ranking negatively, to a point where the entire business can be put in jeopardy. So organic rankings should never be the sole source of traffic for any website that is being run as a business. With that said, search engine optimization can contribute greatly to almost any online marketing campaign.
As mentioned above, search engine optimization is not suitable for those who are looking to save money by getting away from other forms of online marketing. SEO is a long-term process, especially if it is to contribute in a tangible fashion to the bottom line of an online marketing effort. It is a mid- to long-term solution which does require a significant investment of time and treasure in order to bear fruit. So if you have just started an online business (or one that has an online component) and are looking a way to jumpstart your website traffic, search engine optimization is not for you. Instead of going into cumbersome paragraphs with unnecessarily detailed examples of for whom SEO is suitable, we have created the below table to let people shopping for search engine optimization services know if they are staring into a money pit.

	Is SEO Suitable for Me?
I just started a website and need quick traffic and don't have much money to invest.	No. Your effort should go into exercises which will produce short-term results for your business.
I just started a website but have an SEO budget for at least six month.	Maybe. As long as you are not looking to ranking for the most competitive keywords in your niche.
I am looking for an SEO company that can get me the same exact links that my competitor has.	No. Doing exactly what your competitor is doing will always keep you one step behind him. Even though your competition should be in your crosshairs in general, their success in rankings should not be the benchmark for yours.
I understand content is important but I like my website exactly the way it is.	No. If you are inflexible when it comes to changes to your website, the chances are that your site will not be able to improve rankings by much. If you keep doing what you have been doing in the past, you'll keep getting the same results.
I just started an auction website. I want to outrank my competitor (the leading auction site), for the word 'online auctions'.	No. Just like the corner grocery store that just opened is not going to be able to compete with the supermarket chain down the street by offering the same exact thing at higher prices, your new auction site will not be able to unseat the industry leader through the magic of SEO.
My friend just signed up for an SEO service and he is getting 500 directory submissions per month. I want that too!	No. Search engine optimization is not about volume. No matter what price your friend is paying for those directory submissions, he is overpaying. Cheap SEO is worse than no SEO.
I know I don't sell shoes, but the word 'shoes' has a very high volume of searches, so I would like to rank for that keyword.	No. Even if you did rank for shoes after spending a fortune on search engine optimization, you would still have abysmal conversions since the people who search for 'shoes' tend to be searching for...you know...shoes! (And not the blue widget you are selling that no one wants).

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Search Engine Optimization (SEO) Services

There are a variety of search engine optimization services which offer solutions for a variety of ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination, of the below services may be right for your website.

Website SEO Audit

A search engine optimization audit can come in a varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content. On the other hand other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (for most larger sites it will be over one hundred pages) and address even the tiniest of website elements which may potentially be detrimental to the ranking-ability of a website.

On-Page SEO

On-page or on-site search engine optimization refers to SEO techniques which are designed to implement the problems and potential issues that an SEO audit uncovers. This is something which should always be part of all good SEO packages. On-page SEO addresses a variety of fundamental elements (as they relate to SEO) such as page titles, headings, content and content organization, and internal link structure.
As with a website SEO audit, there are basic, as well as comprehensive services when it comes to on-page search engine optimization. At the most basic level, an on-page optimization campaign can be a one-time project which includes recommendations developed through an audit, and the implementation thereof. This type of on-page optimization would generally target the home page and a few other important pages on the website. More comprehensive on-page search engine optimization campaigns will use the findings of a highly detailed website SEO audit, and monitor results to guide ongoing changes to the on-page optimization.

Link Development (Link Building)

Link development is one of the most controversial and often talked (written) about topics of the search engine optimization industry. Since backlinks are the most vital component of any search engine optimization campaign, and at the same time the most time consuming and consequently most expensive (assuming they are good quality links and not just random directory submissions and blog comment spam) part, inevitably, there are many service providers who offer inexpensive link building services in order to attract and impress potential clients. Such schemes include large volumes of directory submissions (e.g., 200 directory submissions per month), worthless blog and forum comment spam (e.g., 100 blog links per month), or article writing and submissions which result in extremely poor quality content published on equally low-quality article directories which contribute in no positive way to ranking improvements. So if someone is quoting you a $500 per month search engine optimization services which includes large volumes of directory submissions, blog posts, articles, blog/forum comments and so on, all you will be doing is throwing your money away. This is not to say that you can't get link-work for $500 per month; however, it won't be for a large volume of links.
Good quality link development work focuses on quality rather than quantity. A well researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.
The fundamentals of link building are, have always been and always will be, based on good quality (i.e., useful, interesting, entertaining, educational) content. Because if there is no good content on your site that people can link to, it will be very difficult to convince them to do so.

SEO Content Writing

SEO content writing is somewhat of a misnomer--it really should be replaced with high quality and well researched content writing. The term "SEO content writing" implies that there is a secret writing formula which turns plain everyday text into something magical that gets the attention of the search engines--this could not be further from the truth.
If you are looking for content writing services which will help your website attain higher rankings, what you are really looking for is high quality and well written content, and not SEO content. SEO content is what you would get from a writing sweatshop or someone who cannot afford to write good content because they are only charging you $12 per "article".
SEO content writing as a service can be useful, if shortcuts are not taken, and the content is not expected to perform magic. Well written, interesting and useful content will inevitably be found, and get attention on its own merits; however, it also helps lay the foundation for a successful link development campaign.

Code Optimization

Code optimization is a service you can expect at the highest levels of search engine optimization services, as it involves an overhaul of your website HTML. The optimization of your HTML can impact search engine rankings in two ways. First, it can help alleviate code-clutter, and present your content in an easy-to-understand (for machines, that is, search engine algorithms) format. Second, it can help reduce the load-time of your website pages, so that search engine spiders don't have to wait around while your page loads (because it's too long, or has too many images, etc).
A comprehensive search engine optimization campaign will have all of the above elements, but it will also incorporate other important services such as keyword research, ranking reports, traffic reports, and conversion tracking.

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