Good content brings return visitors who may eventually link to your site. The search engines like to see keyword rich content. They also want to see content that is constantly being updated. New content gives visitors a reason to come back. Search Engine Spiders will also visit your site more often once they notice that you update regularly.
Also keep in mind that your website visitors may not land on your site at your home page. You should make it easy for them to get oriented and find their way around. A confused visitor will often give up and leave your website quickly.
Search engines are now paying attention to the bounce rates and click-through rates of web pages along with the amount of time visitors spend on a website.
Bounce Rate measures the percentage of people who come to your website and leave "instantly." (This includes the confused visitor). A high bounce rate is not good for your website.
Click-Through Rate measures the number of pages a site user clicks through before leaving the domain, or returning to a search engine results page. A domain that has a high number of clicks-through to other internal pages is believed by Google to be more relevant and therefore worthy of high positions. A high click-through rate is good for your website.
Bounce Rate measures the percentage of people who come to your website and leave "instantly." (This includes the confused visitor). A high bounce rate is not good for your website.
Click-Through Rate measures the number of pages a site user clicks through before leaving the domain, or returning to a search engine results page. A domain that has a high number of clicks-through to other internal pages is believed by Google to be more relevant and therefore worthy of high positions. A high click-through rate is good for your website.
STEP 2: Make your website easy to navigate.
The best way of ensuring that a site's contents are accessible by search engine spiders is to have static HTML links to to every page. A web page should also not be more than 3 clicks away from the home page. The more clicks it takes to reach a page from a website's home page, the less likely that page will be indexed by search engines.
A site map can be of tremendous help for website navigation. A site map is a separate HTML page that acts as a directory of the pages on your website. Each page listed in the site map is hyperlinked. A site map is not only good for getting search engine spiders to follow your page links and easily crawl your entire site, it's a useful tool for your visitors because it helps them find the content they're looking for.
STEP 3: Design web pages that are small in file size.
If your page size is too large, a search engine spider that wants to index your site, might skip you if it "times out" while loading your page. The size of a web page consists of the html file, all graphics being loaded, and all scripts being imported. Google is especially concerned about site speed as an important ranking factor.
STEP 4: Use effective title tags.
The title of a web page can be seen in a web browser's title bar. It describes the contents of your web page in one sentence. Creating keyword rich descriptive page titles will pay off in all of the search engine rankings. Make certain each web page has a unique title tag.
STEP 5: Use real headings.
Use the H1 - H6 elements for headings. Search engines give preference to these tags. Be sure to use only one H1 tag per web page.
STEP 6: Use effective text links.
Text links are very important to search engines, since anchor text often labels the content of a link's target page. In fact, many search engine optimizers consider anchor text to be the single most important factor in modern search algorithms. Broken links, on the other hand, give search engine spiders the impression that your site is not regularly maintained and updated.
STEP 7: Always add ALT tags to your images.
Search engines cannot spider images. So they also can't index any text in an image. Using image ALT tags, which are basically image descriptions, will help the search engines understand the image. ALT tags also make your site more accessible to visually impaired people using text readers.
STEP 8: Use META DESCRIPTION tags.
META tags are html tags placed inside the <head> section of an html page. They are invisible to the reader of the web page, but they help search engines understand them.
META DESCRIPTION TAG
The META description tag should contain multiple keywords organized in a logical sentence. The DESCRIPTION tag is the spot where you should put a promotional phrase that catches the reader's attention. Most search engines will only use the first 150 characters or so in their results.
The META description tag should contain multiple keywords organized in a logical sentence. The DESCRIPTION tag is the spot where you should put a promotional phrase that catches the reader's attention. Most search engines will only use the first 150 characters or so in their results.
- Avoid using the same META tags for all of your web pages. Each meta description tag should be unique.
- Make sure those META tags appear as keywords on the web page too.
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